Are you doing enough to protect your brand?

Brand owners all over the world are aware of the threat of counterfeiting. With technology being available to all and sundry at a low cost, making a copy of a box, a label, a document is becoming easier by the day. Also trained people may spot such copies easily, but the man on the street…

Brand Protection in Gray World

The rapidly changing global economy demands ever-greater vigilance to combat brand piracy, which is currently responsible for losses and has become an ever-increasing issue facing many brand owners today. The gray market activity involves the unauthorized movement of commerce through various geographies by rogue distributors and trusted channel partners alike. In India, even as the…