Make Your Customers Happy while Producing Quality Prints, and Saving Cost!

Profitability in the Graphic Arts industry has been dwindling substantially, while the costs of the raw materials to produce good quality print has been on the increase. Print service providers are under immense pressure to deliver consistent good quality prints to their customers, while maintaining a healthy gross margin for the business.

SOLUTION

VINSAK Pace Thermal CtP plate bridges the gap between cost efficiency, quality and reliable supply. It is a reliable product suiting the practical business conditions of most commercial offset printers and comes in variety of sizes and thickness.

QUALITY

VINSAK Pace Thermal CtP plate offers good reproduction of halftone dots from fine highlights to deep shadows, which produces desired tonal gradation to produce good print works. It has made easy in getting fine quality reproduction of halftone dots from 200 lpi to commonly use 150-170 lpi for commercial print jobs.

RUN LENGTH

Over the years the run length of commercial print jobs has decreased substantially. VINSAK Pace Thermal CtP plate offers a good run length of approximately 45,000 impressions per plate. For longer runs, a baked plate increases the run length potential to approximately 100,000 impressions per plate.

COST ADVANTAGE

An every day challenge for the business owner is to keep the cost of goods sold as low as possible. VINSAK Pace Thermal CtP plate offers affordability while keeping the business compulsion of yours in mind.

Drive improved quality and productivity with VINSAK M400, High Speed Monochrome Inkjet Press

Solution for book publishing

Print up to 3000 copies on digital at costs competing with offset

The VINSAK M400 inkjet press is a compact monochrome press that offers one over one perfecting with a print web width up to 30.8” at speed of 150 meters per minute making it one of the most productive and cost effective inkjet web press.

An Automated Image Enhancement System makes the VINSAK M400 capable of printing high quality output on a wide range of uncoated papers which makes it an ideal workhorse for the service providers in the trade of mass market paperback and educational segments.

With its native resolution of 600 dpi and up to 4 grayscale level, VINSAK M400 has excellent print quality which ultimately transform conventional printing to digital printing at low cost, while achieving superior quality, productivity and profitability. High quality pigment inks print exceptional solid black, and with the use of grayscale inkjet technology, printing high quality images is also possible.

This robust and high performance inkjet web press solution is also available in full color to meet the needs of the higher education and professional segments, and helps the customers differentiate themselves and drive profitability by delivering high quality, productivity and economics that drive operational and supply chain savings for short run books.

Features:

• Productivity up to 100million A4 impressions
• Low cost of ownership
• Lowest per page cost in the industry
• Speeds up to 150 meters per minute
• Print width up to 30.8 inches
• 4 levels of grayscale
• Print resolution of 600×600 dpi
• Compatible with MICR & Security Inks
• Aqueous pigment and dye
• MIC controller, Online RIP solution with Customize interface
• Roll-to-roll, Roll-to-sheet, Roll-to-fold
• Complete book block making solutions available off line or inline
• Host of other finishing solutions available for manufacture of the finished printed product.

Re-invent your print business and its profitability with VINSAK Thermal Platesetter and Plate Processor

As film has dried up, and outsourcing is expensive and unreliable, it is key to re-invent your business and its profitability. It is also challenging to look for opportunities that are dramatically different from what you are used to. New ways to operate your business successfully are essential.

VINSAK TPS1160 Thermal Platesetter a technologically sophisticated solution that helps you to make that quantum leap in a comfortable manner. Direct to plate, and in a matter of minutes, you have the finest printing plate in your hands. Easy to operate, and highly productive, in no time you will see how you reap the benefits.  At a blazing speed of 24 plates per hour, VINSAK TPS1160 Thermal Platesetter imaging an 8-up plate, this is a workhorse. Powered by 64 channels of infrared semi conductor laser, you will be imaging with an absolute peace of mind. An easy to use control panel ensures that no time is wasted during your every day operation. This also means that a simple operator can be trained to produce a very high quality plate.

The VINSAK TPS1160 Thermal Platesetter is designed to produce very sharp and accurate dots. Most commercial printing uses 175 lpi. The VINSAK TPS1160 Thermal Platesetter can image at 300 lpi giving you an extremely smooth tonal gradation. Advanced optic technology, enables fine registration of color over color when you print. No more manual skills needed thanks to the advancement in mechanical, electrical, optics and precision engineering, this platesetter takes away the burden of consistency from the human element to modern technology.

While VINSAK TPP 1300 Thermal Plate Processor that compliments your platesetter’s overall throughput. Built keeping your every day production needs in mind, VINSAK TPP 1300 Thermal Plate Processor is an intelligent and robust solution that will ensure your high throughput of plate is delivered to you reliably every day. Built to process plates of varying thickness, the VINSAK TPP 1300 Thermal Plate Processor is very flexible to accommodate varying processing conditions to suit the needs of the innumerable plates in the market. With wide latitude on developing temperature, time, brush speed and Dry me, any processing need of a plate can be accomplished. At a blazing processing speed, your presses will have to wait no more.

VINSAK TPP 1300 Thermal late Processor

The VINSAK TPP 1300 Thermal Plate Processor is equipped with advanced micro-processor controls that assure you reliability with usage of various plate processing settings. They also enable maintaining the developer temperature accurately within +/-0.3 degree Celsius. These controls ensure that the developer efficiency is available for a longer period. The high quality rollers are acid/alkaline resistant that assure high quality processing for extended periods. An easy to use control panel in the VINSAK TPP 1300 Thermal Plate Processor puts all the sophistication built into it, in the hands of even a normal operator. The display is intuitive and helps the operator to maximize the built-in technology and thereby gain better efficiency and higher productivity.

Are you doing enough to protect your brand?

Brand owners all over the world are aware of the threat of counterfeiting. With technology being available to all and sundry at a low cost, making a copy of a box, a label, a document is becoming easier by the day. Also trained people may spot such copies easily, but the man on the street finds it increasing difficult to differentiate between the two.

The fake becomes evident only when you start using the product and it does not deliver the promised results and it is then that the buyer starts to feel cheated. While the immediate and a direct impact of counterfeiting is the loss of revenue, what a lot of brand owners fail to appreciate is the indirect loss the buyer’s faith in the brand, which when compounded over a considerable period of time leads to severe erosion of sales.

A consumer assumes, that if the brand owner himself is not doing enough to protect the brand, he does not value it enough or does not find it worthy of protection. The value that the consumer therefore associates with the brand or the product thereof is therefore directly related to the worth that the brand owner would himself afford for it.  Smart brand owners who have understood this simple concept have invested considerable time and effort protecting their brand and have reaped benefits in the medium to long term much in excess of the immediate benefit from incremental revenues from direct increase in sales.

Brand owners need to work aggressively with print and packaging service providers in developing overt and covert features for their primary as well as secondary packaging, which will ensure better protection. Contrary to popular belief, such features can in many cases be extremely cost effective which will add very little cost to the package especially when product quantity numbers are high. What is needed is sound technical advise from an expert and a defined budget for the feature. The key also is to remember that such a feature needs to be dynamic which the brand owner can change at his will in different production lots, thus keeping the randomization as an added layer. What is important to remember is that the motivation and remuneration of the counterfeiter is always higher than the brand owner or the packaging provider and hence sooner or later he will catch up with the original. The trick is to have moved on by then to the next level.

Simple though it may sound, this is a complex and difficult battle and it will be there forever. Till such time as society exists, thieves will thrive and hence better and better locks need to be designed and used…

Brand Protection in Gray World

The rapidly changing global economy demands ever-greater vigilance to combat brand piracy, which is currently responsible for losses and has become an ever-increasing issue facing many brand owners today. The gray market activity involves the unauthorized movement of commerce through various geographies by rogue distributors and trusted channel partners alike.

In India, even as the Federation of Indian Chambers of Commerce and Industry’s (FICCI) Brand Protection Committee estimates a loss of Rs  200 billion per annum, the media reports assess the damage to the Indian industry at around Rs 300 billion per annum. It is no wonder that companies are now taking a hard look at their brand protection strategies to combat this ever-increasing problem.

Gray Market and Parallel Economy

It refers to a series of illicit activities that are associated with intellectual property rights (IPRs) infringement. Also known as `product diversion’ or `parallel importing’, it is a fraudulent activity that deflates profits of participating distributors, while reducing the revenue of the brand owner. Counterfeiters capitalise on surplus money, lower manufacturing costs, fluctuating distribution costs and currency exchange rates by exporting goods without country specific permission or those of brand owners.

In this process the prices are undercut and at par or higher profit margins are attained due to lower cost of production in the originating countries. This activity disrupts the invisible hand of competition in a given sales region by keeping purchasers and consumers away from authorized channels.

Impact on Brand

• Loss of Market Share

The grey market activity spoils business relationships between manufacturers and their channel partners. In the end, authorised distributors may reduce their ordering from manufacturers, which ultimately reduces the profits of both business entities.

• Deterioration of Brand Image

In the open market customers are not aware that the product has been diverted through unauthorised means potentially creating issues with warranties and returns. The imported product from gray market may not have the functionality, accessories, and features that lead to the customer dissatisfaction towards brand, creates brand equity issues, quality, packaging, instruction manual, price, and safety concerns.

• Loss of control on Supply vs Demand

Low prices as supply goes up causes the genuine channel partners to slow down in their order patterns from the original manufacturer as he gets more profit on the product from gray market. This results in conflict in various systems as inventory planning issues, demand problems within the prevailing distribution system that ultimately affects product pricing and availability concerns of the product. It also causes reduction in profit margins and impact of the brand.

• Other Concerns

Apart from these main conflicts gray market creates various issues as negative customer experience, legal and regulatory risks, health issues (Pharmaceutical and FMCG industry faces the direct impact), and also directly affects the economy. It also creates factor like surplus inventories, falling of manufacturing and distribution costs. Brand owners may experience, channel conflict, inventory issues, price fluctuation, reduced profit and brand erosion concerns.

Steps to Take

• A comprehensive brand protection strategy against counterfeit activity, infringement of trademark, intellectual property rights, and copyright.
• Regular awareness about brand among internal stakeholders as well as channel partners and other associated partners
• Seeking an external brand protection expert
• Implementing various technologies available for brand protection
• Regular audit of the product, packaging, and gathering feedback from the market
• A compete legal framework