Digital Printing is the method of printing from a digital based image to a variety of media. It is the way of professional printing where small-run jobs are printed using large-format and high volume laser or inkjet printers.
In fast changing life and economy digital printing has become important to people and business. Earlier it was not a preferred choice for printing jobs because of higher printing costs and acceptance of limited amount of digitally file types. Over the time it has become more affordable and preferable for people. The demand increased as the number of customers multiplied.
Without the need to create a plate, digital printing has brought about fast turnaround times and printing on demand. Instead of having to print large, pre-determined runs, requests can be made for as little as one print. While offset printing still often results in slightly better quality prints, digital methods are being worked on at a fast rate to improve quality and lower costs.
Here are some benefits of Digital Printing:
Short turnaround: Offset printing has always required a lengthy setup process that made production very slow to start. With digital printing, there’s no need to prepare the press. Digital printers can begin whenever you’re ready, allowing for immediate results when you’re short on time. You go directly from the computer to your document and print the exact number you want to print. It allows you to update your documents quickly and economically every time you print.
Print On Demand: Another benefit to quick startup times is cheap short-run printing. Because offset printing takes such a long time to prepare, it isn’t cost effective unless thousands and thousands of the same documents are printed. You may print what you want when you need it. You don’t need to set a schedule with a company that could take days to finish the task.
Achieve High Quality with Accuracy: Digital printing produces high quality and visually pleasing prints. It’s a revolution in effective communication. Offset printing uses a messy process of separating ink and water, often producing unwanted variations and inaccurate prints. Digital printing produces the same product every time, reducing waste and saving you money.
Variable Data Printing: Digital printing is entirely customizable. You can print as many personalized letters as you need without stopping or slowing production by using variable data printing. With this processes, each print can produce different text and graphics. Printing your ad or document with your customer’s name on it is great for direct marketing and customer relationship development.
Color: Digital printing offers the cheapest multi-colored prints using a four-color process.
Proofing: Before printing hundreds or even thousands of flyers, it’s always a good idea to get a few full-color “proof” prints of what the final product will look like when printed in mass. Digital printers can produce immediate and accurate proofs as cheaply as the rest of your prints. Offset proofing can be expensive and slow.
Distribute and print: Print your documents anywhere through a worldwide network of digital printers. This gives you ease of access.
The technical advancement in digital printing has made it a more preferable and has more options and amazing features of commercial printing. It provides a complete scope of personalization and variation. It offers more in terms of quality and efficiency. This type of printing is probably the most convenient printing solution available today.
Versatility at handling small to bulk orders with equal ease makes digital printing a popular choice. It simulates the colour using a four-colour matching process. It also offers accurate proofs as you see an actual sample of the printed piece. It provides an affordable way to customize your marketing materials, direct mail pieces, and letters.
The printing industry is broad and complex. New technologies continue to emerge. It is important that you choose the right printing process for your printing needs. Choose printing companies that offer fast and cost effective printing solutions. Visit www.vinsak.com for quality digital printing to suit your needs.